M.C.

With over 15 years of experience redefining the visual marketing and art direction landscape, I specialize in building deep emotional bridges between brands and their consumers. My approach transcends aesthetics; it is an integrated communication strategy designed to strengthen brand consistency across every touchpoint.

My career has been consolidated by spearheading regional projects for industry giants such as American Eagle, Levi’s, and Liverpool, as well as internationally prestigious footwear brands like Hush Puppies and Florsheim. Throughout these years, I have honed the ability to seamlessly adapt global campaigns to the complex cultural and commercial context of the Latin American market, ensuring that the message is not just translated, but resonates deeply with the local audience.

Driven by an analytical vision and strategic thinking, I view high-level creativity as a precision business tool. I design visual strategies that maximize both advertising investment and the potential of retail spaces. My ultimate goal is to create shopping experiences and campaigns that directly elevate conversion rates and foot traffic at points of sale. I firmly believe in empathetic and motivating leadership, directing high-performance multidisciplinary teams where the rigorous fulfillment of key performance indicators are the standards of success for every project.